“According to the media planning and buying agency Zenith Optimedia, internet advertising is set to overtake traditional magazine advertising to become the world’s third largest advertising medium by 2010”
- By the end of 2006, online advertising accounted for 10.5% of all media spend – this is the first time the percentage taken by online reached double digits!
- Or putting it another way, out of the £8.7bn total advertising spend in the first half of the year, online took £1.4bn. By the end of 2007, current estimates indicate online advertising spend will have risen to around £2bn.
- Despite this, it’s still growing – at the end of 2006 the online sector was up 40.3% year on year.
“With our broad range of readers from all aspects of the industry, you can be certain to reach the people that really matter”
NATIONAL HOMEBUYERS – use online services more than any other media to research about the status of their local market as well as locate a new home.
OVERSEAS HOMEBUYERS – are now more likely to use a real estate engine and news portal to search for their dream home.
ESTATE AGENTS – more and more give online presence a far greater importance than any other media offering as part of their ongoing marketing campaigns.
PRIVATE INVESTORS – rely heavily on online information to gauge where their next investment will be and which country or city is likely to be the next hot spot.
INSTITUTIONAL INVESTORS – rely heavily on market information to decide where their next big investment will be.
KEY DECISION MAKERS – people searching for online real estate earn above average salaries, are sophisticated business decision makers and typically research products and shop online.
INDUSTRY PROFESSIONALS – such as constructors, surveyors, planners and architects rely on various online tools to provide up to date and critical information used in their services.
GENERAL INTEREST – today, everyone has a story to tell about how real estate has affected their life.
RICH MEDIA CONTENT – at PropertyWire.com, our focus is to create a platform which boasts confidence with our target audience.
BETTER VALUE – our online advertising packages represent much better value than print media.
LATEST TECHNOLOGY – PropertyWire.com is likely to have more visitors than competitors due to the richer array of additional services currently offered and planned for the future.
TARGET MARKET – as an advertiser, you can now combine various types of advertising and get straight to your target audience, whilst generating a greater degree of results and click throughs.
HIGHER RANKING – a solid investment in PropertyWire.com ensures that we are found in the top ten search engines such as Google, Yahoo, Lycos, and MSN for major keywords.
ONLINE HELP – we can help you keep track of campaigns with reporting and recommendations to improve performance.
OUR VISION – to be the largest International Real Estate News Portal on the Web.
“The next 10 years will have a dramatic impact on how real estate information is disseminated and in return how real estate is located, bought and sold”
At PropertyWire.com, we have a number of standard advertising packages available to suit all clients. We can of course, tailor make a package to match your specific requirements. Some of our existing advertising options are highlighted below.
- INTEGRATED CAMPAIGNS
- ADVERTORIALS AND SPECIAL REPORTS
- CONTENT SPONSORSHIP
- EMAIL BULLETINS AND NEWSLETTERS
- BESPOKE CO-BRANDED EMAILS
- RICH MEDIA CONTENT
- BANNERS, SKYSCRAPERS AND BUTTONS
“As part of our launch campaign, PropertyWire.com has slashed its published advertising rates and made them even more attractive to you. Why not take advantage of this opportunity and contact one of the sales team to see how you can benefit”
For more information on the advertising options and pricing structure please contact:
Tel : + 44 (0) 20 7502 8223
The Publishing Group
124-128 City Road,