When we roam through the Internet and we take a look at the real estate listings (whether they are placed in specialized websites or somewhere else), we can find a series of issues that can be summed up in a single word: clichés. Basically, we can encounter three typologies of announces, each one of them with its own recurring stereotypes, which are more common in the biggest markets of the world. London, in this sense, is the perfect epitome of this phenomenon. The three types of announces are the following ones.
- Publisher chooses to highlight the richest mansions, in order to give the reader the impression of dealing with an organization that is used to manage luxury goods. This would enhance the idea of a prestigious marketplace, able to increase the value of a real estate asset just for the the fact of being listed there (or at least this is the intention of those who adopt such a strategy).
- Publisher chooses to highlight the most populous points of a certain geographic area, and the real estate assets located in it, in order to give greater prominence to those properties whose value is determined by their position. In general, when it happens the first features that are highlighted are the properties’ proximity with all the main urban amenities (schools, parks, stores, hospitals, police stations, bus and train stops).
- Publisher chooses to give priority to paid adverts, resulting in an obvious disadvantage for the free ones. The question in this case is: what’s the use of putting a real estate free ad in such marketplaces?
Maybe, suggesting that those “vicious habits” are the main cause of the global real estate market’s crisis would be a gigantic hyperbole: we all know that the pandemic has struck a fatal blow to the properties’ purchase, and this is the main reason why the real estate market is still struggling to recover. On the other hand, those habits certainly don’t help to reach the same levels of 2019. that’s why many property owners are trying to explore new and different alternatives.
In this perspective, the most convincing one is relying on new companies like The Upper Key or similar ones, established to offer a parallel solution to the real estate assets’ management. Their core business is taking care of their clients’ properties, finding tenants for them and handling all the problems and the issues that this activity implies. The owner is rewarded with a fixed monthly lease, and at the same time he’s relieved of all the management charges.
Solutions like that are gaining more and more space in the most complicated real estate environments. As we said before, in cities like London the situation wasn’t easy for those who wanted to sell or rent a property. Now, all those people (and we are talking about hundreds of thousands of potential sellers) have a serious and reliable alternative to the traditional marketplaces, and they could at least make a comparison and evaluate which one is the fittest and the most profitable for them.
