Land is one of a select tangible assets that can be assured to increase in value over time. Real estate has therefore represented one of the most profitable and rewarding professions for hundreds of years. However, times change. We are therefore forced to adapt to new innovations if we hope to remain ahead of the curve.
There is little doubt that one of the most profound challenges associated with this marketplace involves its migration into the online community. Agents now need to possess a working knowledge of the Internet if they hope to capitalise upon the numerous opportunities. This article is meant to provide a handful of general strategies to those who wish to increase their digital footprint.
Website Design
It is impossible to conceive a real estate agency that lacks a standalone website. Potential buyers now rely upon the Internet to research properties, to view the latest offers, and to compare what each firm has to offer. Working with a quality website builder offering a flexible user interface is therefore one of the most crucial steps to embrace from the beginning. After all, it makes little sense advertising what an agency has to offer if the brand itself is presented poorly.
Quality Versus Quantity
Even novice estate agents understand that the difference between success and failure often depends on the lead generation strategies they choose to employ. In this sense, more is not better. Experts agree that curating high-quality leads from reputable sources is much better than volume alone. This largely arises from the fact that well-trained agents have a limited about of time. It is wiser to focus on qualified prospects as opposed to taking the so-called “shotgun” approach.
The Tools of the Real Estate Trade
Imagine attempting to ascend a mountain without the proper gear. This analogy is equally suitable within the world of sales and marketing; regardless of the exact sector. It is therefore slightly disturbing to learn that up to 70 per cent of all estate agents have still not learned to appreciate online advertising tools such as streaming videos, and automated email campaigns. Make it a point to embrace these methods, as they will undoubtedly resonate with the prospect.
Is AR Now a Reality?
AR is an acronym for “augmented reality”, and its presence is already being felt throughout the online real estate ecosystem. AR is capable of providing 360-degree digital views of a property; dramatically increasing its kerb appeal. Some programs even allow buyers to customise elements such as furnishings and wall colours in accordance with their personal preferences. The primary takeaway point here is that those who are provided with more latitude during the initial engagement process will be more likely to remain interested until a sale is closed.
Small Steps for Large Rewards
It is entirely unrealistic to expect results overnight when making such a profound transition. Still, those who are looking to break free from the yokes of a traditional agency could very well enjoy success if they are willing to put in the effort.
