The days of having to physically visit a property are long gone, and now technology is providing new ways for real estate agents to advertise homes. Live property staging is the latest trend, allowing professionals to showcase the transformation of spaces in real time.
With live-streaming technology improving rapidly, this method of engaging potential buyers will become more popular over the next few years. There are loads of ways to perform a live staging session, and doing so could boost your chances of getting a sale.
Live Streaming Allows People to Feel Like They’re in a Certain Place
When the internet first emerged, it gave people the chance to get information from anywhere in the world instantly. Live-streaming was a revolutionary upgrade to the web, as it allowed users to feel as if they were in a different setting.
The online casino industry introduced live-streaming early on, with live casino games taking off in the 2010s. Now, the category is so popular that it spans a vast array of titles, including options such as Funky Time and Mega Fire Blaze Lucky Ball.
Live-streaming uses have spread way beyond iGaming over the last five years, and now the technology is used in almost every industry. In ecommerce, for instance, live-streaming allows people to ask questions about items, just as they would if they were in a real world shop.
This concept is great for real estate agents, with property viewings now often taking place via live streams. Potential buyers can ask questions and request to see specific locations, with agents responding in real time. It also allows for multiple viewings to take place all at once, helping agents to maximise their time.
Why Host Live Staging Sessions?
Unless you’re a professional interior designer, it can be hard to imagine what a home could look like once you’ve put your own stamp on it. Estate agents need to appreciate the customer’s perspective and provide them with some ideas that allow them to visualise how different rooms could be decorated.
Bare or cluttered rooms aren’t going to do much to sell a house but staging it with carefully chosen furniture can often do the trick. By researching your target audience, you can make good decisions about what to include. When live-streaming the rooms, you can encourage real-time interaction, explaining why certain decor or furniture works well in different settings.
The amazing thing about a live staging session is that it allows people to see a home’s potential in real time. They can follow through the stages of the process, going from the before state to the completed project. This allows for full transparency and gives people more confidence in the agent. Recordings can also be reused for marketing purposes, providing an authentic feel.
As technology develops, there will be other tools that allow people to stage properties in different ways. Along with live-streaming, there are now AI tools that customers can use to see how different designs would look. All of these things are enhancing the property buying process and making life easier for sellers and buyers alike.
