Survey reveals 88% of people in London have had a bad time from estate agents
Over 4.4 million in the UK feel that an estate agent had broken promises with more people in London having a bad experience than any other part of the country, new research has found.
Indeed, in London 15% felt an estate agent broke their promises and 88% said they had a bad experience with an estate agent, more than any other region in the UK. While, overall 9% of the UK felt there was a lack of transparency from estate agents.
The research by estate agency, Strawberry Star, also found different age groups experienced different issues. For example, 8% of 25 to 34 year olds felt pressured into buying a house by an estate agent, twice the national average.
It also found that the top frustration for just over 7.5 million people across the UK is ‘the agent’s overriding interest’ in commission rather than concentrating on finding the right property for their client, with 18% of respondents in London stating so.
Strawberry Star said it is offering a new approach and clients will able to choose how much of the commission fee they pay, depending on their experience of the service from the pre-sale stage to post sales service.
Dorian Beresford, the firm’s chief executive officer, said the aim is to place an overriding level of attention on the relationship value behind the sale or purchase of a property, as opposed to purely the transactional value it holds.
‘Consumers both at home and overseas continue to be dramatically underserved by their agents. The level of unsatisfied customers here in the UK is astonishing and representative of the frankly abysmal service delivered by many in the industry,’ said Beresford.
‘We feel it is our obligation to redress the balance and put the power back into the hands of the public by literally putting our money where our mouth is. No tie-in periods, no false promises and if the client is not delighted by our service they get to choose how much of our fee to pay,’ he explained.
The firm has a headquarters in central London, offices in Singapore and Hong Kong and plans for a further 25 UK offices are in the pipeline with expansion into India, China and the Middle East also on the cards over the next five years.
‘We put people over property and ensure every single one of our clients, whether owners, occupiers or investors from the UK and abroad, feel that they are receiving a personalised service and are dealing with people that genuinely care about what matters to them. This commitment stands throughout every stage of the buying, moving, selling and letting process,’ added Beresford.
The firm believes that the UK will continue to be popular amongst Asian real estate investors with Singapore and Hong Kong based investment now accounting for 90% of international purchases in the London new build market alone.
