Glasgow the most desired city for buyers

Glasgow has been named the most desirable place to live in the UK owing to rapid house price growth and a flurry for google searches from interested buyers.

Between June 2013 and June 2023, house prices increased from £101,615 to £173,259, which is an increase of 70.51%.

At the other end of the spectrum, County Durham has been named the least desirable location in the UK to live in.

The area saw 2,200 Google searches and a house price increase of only 31.87% over the past 10 years.

The analysis comes from Swift Direct Blinds.

The most desirable London borough to live in is Waltham Forest. There are 1,274 properties for sale in Waltham Forest on Rightmove, which equates to 458 properties per 100,000 people.

The average price of a property in Waltham Forest stood at £506,476 back in June 2023. This is a huge increase of 101.11% over the last 10 years when the average house price stood at £251,846.

UK residents are searching for properties in Fife the most, with over 39,000 searches for ‘properties in Fife’ between September 2022 and August 2023.

During the same period searches for ‘properties in Islington’ surpassed 5,000, which is more than any other London borough.