Property portal Zoopla has reported a 37% increase in the number of homeowners listing their properties for sale on the platform during 2025.
Approximately 400,000 property-owning subscribers listed their homes in 2025, generating an estimated £2 billion in sales commission for estate agents, according to the company’s figures.
Subscriber growth
The portal’s homeowner audience expanded by 1.2 million subscribers during the year, reaching a total of over 5 million subscribers by year-end.
Rich Hayes, Chief Operating Officer at Zoopla, stated: “We are investing to help agents grow their businesses with a focus on driving tangible return on investment through high-quality homeowners, market-leading products, and unique data and insights.”
Hayes added that Zoopla accounts for 67% of consumers who choose the platform first when valuing their home, according to the company’s data.
Agent inventory levels
The increase in listings comes as estate agents reported having more homes to sell on average in January than in any other January for eight years, according to Zoopla’s earlier market data.
Each agent had an average of 32 properties on their books at the start of 2026, marking what the portal described as an “early rebound” following reduced activity in the final months of 2025 after the autumn Budget.
Market context
The rise in listings reflects increased homeowner engagement with property valuation tools and sales platforms. The conversion rate from subscribers to actual sellers represents approximately 8% of Zoopla’s total homeowner audience base.
The data suggests a recovery in market activity following the period of uncertainty that affected transaction volumes in late 2025.
