Estate agency Hamptons has launched a television advertising campaign across its 85-branch network, marking its third return to TV advertising. The campaign, titled The Right Pair of Shoes, features narration by actor Robert Webb.
Two 20-second adverts launched as part of a multi-channel marketing initiative produced by Atomic London. The campaign follows themes from previous Hamptons advertising, focusing on property transaction journeys.
Campaign distribution
Mary Beeton, Executive Head of Sales at Hamptons, stated: “Our return to TV marks a confident start to the year. It reflects the momentum we’re seeing across our markets, and reinforces our commitment to staying front of mind with movers.”
The television advertising has been placed through Sky AdSmart, which enables geographic and demographic targeting. The campaign runs nationwide with higher concentration in London and the South of England.
Supporting elements include out-of-home advertising at commuter locations including national rail stations, the London Underground and roadside billboards, alongside digital and social media components.
Creative approach
The adverts depict customers undertaking challenging activities such as mountain climbing, crossing jungle bridges and skydiving, with Hamptons staff positioned as guides. According to Louise Rudaizky, Group Managing Director at Atomic London, the campaign aims to “build awareness and consideration for Hamptons in a crowded and competitive market place.”
The campaign represents Hamptons’ latest iteration of its ‘It’s a Journey, we’ll get you there’ advertising theme, targeting property buyers and sellers during a period of renewed market activity.
