Homebuying platform OneDome has launched its first television advertising campaign on Channel 4, backed by a £7.5 million media-for-equity partnership.
The campaign, titled “The New Way”, features a narrative depicting the stress associated with property transactions. The advertisement shows a young couple informing parents about an accepted offer, with the father’s reaction highlighting the complexities of the homebuying process.
Platform expansion
OneDome’s HomeBuyer Service consolidates mortgage advice, conveyancing, surveys and transaction support into a single coordinated platform. The television campaign represents the company’s largest brand investment to date.
Babek Ismayil, Founder and Chief Executive of OneDome, said: “‘The New Way’ is about showing homebuyers there is a simpler alternative – one where the different parts of the journey work together, rather than against each other.”
Paul Troy, Chief Marketing Officer at OneDome, added: “This campaign is about challenging expectations and showing that there is a better way to buy a home.”
Revenue growth
The company reported first quarter revenue of £15.3 million, representing a 394% increase compared to £3.1 million in the first quarter of 2025. The growth was attributed to expansion of its national broker network and organic growth.
OneDome has stated it remains confident of achieving its target to triple revenue in 2026. The company has increased its workforce by more than four times over the past 18 months and has indicated plans for international expansion.
The advertising push comes as the property sector faces ongoing challenges around transaction complexity and consumer confidence. While compliance requirements continue to increase for property professionals, platforms offering integrated services are positioning themselves as solutions to streamline the buying process.
