Billionaire John Caudwell has launched sales at 1 Mayfair, a £2bn residential development on South Audley Street, with a five-bedroom show apartment priced at £83.7m now available for viewing.
The nine-storey scheme comprises 24 principal residences, including 14 lateral apartments, two larger apartments, three penthouses and five townhouses. Prices range from £35m to over £200m for the penthouse units.
Sales structure and agent involvement
Caudwell is managing sales directly, though UK Sotheby’s International Realty, Beauchamp Estates, Wetherell, Savills and Knight Frank have been briefed to introduce prospective purchasers. The development is scheduled for completion in 2027.
The furnished fourth-floor apartment spans 6,523 sq ft and features five bedrooms, three private terraces and reception rooms overlooking Audley Square. New York interior designer Jamie Drake designed the interiors, while architect Robert A.M. Stern designed the building and Juan Pablo Molyneux handled communal areas.
Property specifications and facilities
Principal residences range from approximately 3,100 sq ft to almost 16,500 sq ft. The five townhouses offer up to seven bedrooms, while penthouses have between five and seven bedrooms. Each residence includes private lift access, parking and storage.
The development features a 20-metre swimming pool, gym, treatment rooms, private library and 41 basement parking spaces. The Dorchester Collection will provide property management, concierge and hospitality services through The Dorchester hotel.
Buyers can also purchase one of five additional staff suites alongside the principal residences.
Market context
The launch adds another collection of high-value homes to the market as prime central London faces pressure from higher ownership costs. While some landlords have seen yields rise to 9% in other segments, the super-prime market operates under different dynamics.
For the estate agencies involved, the challenge will be securing purchasers willing to commit tens of millions of pounds before completion. The development’s £2bn gross development value makes it a substantial addition to London’s super-prime residential market.
Caudwell stated that the furnished apartment would give prospective purchasers a clearer indication of the finished development, combining private residences with hotel-style services. The sales launch comes amid broader market pressures affecting UK property prices, though the super-prime sector typically operates independently of wider market trends.
