A proptech company has launched an artificial intelligence voice platform designed to reactivate inactive buyer records held in estate agents’ customer relationship management systems.
Viewery.ai claims the average British estate agency branch holds between 3,000 and 10,000 buyer records in its CRM, with most becoming inactive within weeks of initial registration.
The company’s chief executive, Dmitry Meltsov, said buyer follow-ups often fail due to operational pressures rather than lack of discipline. “Stock is tight, transactions are slow, and portal costs keep climbing,” he said. “Branches are running lean, negotiators are stretched, and systematic buyer follow-up collapses under day-to-day pressure.”
How the platform operates
The voice AI tool conducts conversations with dormant contacts to update buyer preferences, including details such as ceiling heights, kitchen layouts, garden orientation, school catchments and commuting distances. It then matches buyers to new listings before they appear on property portals and books viewings directly into branch calendars.
The platform integrates with existing agency technology software and can also collect post-viewing feedback and conduct check-in calls. The technology sector has seen growing interest in automation tools, with video posts generating six times more impressions than images in property marketing.
Viewery.ai suggests that a 2% reactivation rate on a database of 5,000 records would generate 100 active buyers without additional portal advertising costs. The company positions the tool as allowing negotiators to focus on what it terms “high-value facilitation,” such as reviewing AI-flagged matches and controlling workflow.
Market context
The launch comes as estate agents face pressure from rising operational costs and limited housing stock. Portal fees represent a significant expense for many branches, particularly in a slower transaction environment.
The proptech sector has seen increased investment in recent months, with deposit replacement firms reporting 58% sales rises as agencies seek cost-effective alternatives to traditional processes.
Meltsov said matching quality typically “decays within a fortnight of registration” when high-volume contact requirements meet static database systems. The platform aims to address this by maintaining ongoing engagement with registered buyers through automated voice interactions.
