To be held on a first-come-first-serve basis, the sale will take place on August 8, from 8am to 12pm and 2pm to 6pm at the Royale Ballroom of The Palace, The Old Town hotel in Downtown Burj Dubai. Potential customers can choose from luxury homes within Downtown Burj Dubai, Dubai Marina and Arabian Ranches.
The exclusive sales event will feature homes from Burj Dubai, the world's tallest building; Standpoint; Boulevard Plaza; Burj Views; The Lofts and The Old Town – all in Downtown Burj Dubai; apartments in Dubai Marina overlooking the Arabian Sea; and a limited collection of luxury Polo Homes community within Arabian Ranches – all of which are part of well-established and fully-integrated communities that offer a vibrant mix of retail and lifestyle amenities.
Customers can also benefit from the unique payment plans that have been tailor-made for the event. Initially, customers only have to pay 5 per cent of the total value as booking fee, followed by 15 per cent by September 2008. For completed projects and those to be handed over in the next six months, the final payment can be made after 188 days. For other projects, customers have to pay only 25 per cent after 188 days followed by the rest on completion.
Mr Saif Al Mansoori, Sales Director, Emaar Properties, said: "This sales campaign gives investors the opportunity to commemorate their purchase on a date that has special significance. From the sheer exclusivity and luxury associated with homes in Burj Dubai to the aesthetic environment offered by Polo Homes, the properties on offer will appeal to connoisseurs who are keen to invest in some of the most prestigious properties in Dubai."
He added: "The special '188 days' payment plan also provides investors an interesting payment option, making the purchase on 08/08/08 truly memorable."
While Emaar's residential projects are marked by modern finishes, luxury fittings and state-of-the-art telecom and Internet connectivity, the communities also offer residents the lifestyle advantages of children's play areas, swimming pools, health & fitness facilities, community centres and ease of access to shopping malls.
Downtown Burj Dubai is Emaar's flagship project featuring homes, commercial space, hotels, The Dubai Mall and leisure amenities. Dubai Marina is the first and largest of its kind waterfront development in the region, and Arabian Ranches is an established community set amidst the Arabian Ranches Golf Course and Dubai Polo and Equestrian Club.