Zillow's sales force now sells local advertising across both sites, and the four million for sale listings on Zillow now also appear on Yahoo! Real Estate.
For the first time, real estate agents have the opportunity to advertise locally on Yahoo! Real Estate, one of the largest individual real estate sites on the web, gaining access to a new set of customers and clientele. Home buyers will now have access to more local listings on Yahoo! Real Estate, along with more photographs.
In addition to selling local ads, Zillow is also selling national display advertising across both sites to new home builders, real estate agents and brokers.
Additionally, Zillow is now Yahoo! Real Estate's exclusive provider of for sale listings. Any for sale listing that appears on Zillow including many listings not found on other sites, such as for sale by owner listings , will automatically appear on Yahoo! Real Estate.
"We're thrilled to be providing agents and brokers with outstanding new opportunities to extend their reach on the largest online real estate network," said Spencer Rascoff, Zillow CEO. "One phone call can now connect industry professionals to the biggest real estate network on the web. The launch of this partnership will simplify advertising decisions and bring Zillow listings to millions of additional users every month."
"This partnership brings together the scale of Yahoo!'s audience with the depth of Zillow's real estate listings," Greg Hintz, head of Yahoo! Listings, said. "No other real estate websites are better suited to bring such a vast offering to agents, brokers and advertisers."
