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195 affordable homes coming to Ealing

SO Resi is celebrating the success of its popular developments in the borough of Ealing, SO Resi Ealing and SO Resi Greenford, both of which are now fully sold out. To commemorate the occasion, senior employees at SO Resi hosted a closing out ceremony at SO Resi Ealing on the 6th March, to mark the developments as officially complete.

Over the past four years, both SO Resi Ealing and SO Resi Greenford have delivered a total of 195 apartments across the borough, all available with shared ownership. The developments have proven popular with priced-out local renters and young families looking to get onto the property ladder in London. The close out event for SO Resi Ealing was attended by senior representatives from SO Resi, including Parveen Sandhu, Head of Sales, and her team.

Esaiyas Mollallegn, Head of Marketing at SO Resi, comments: “From the planning of this former British Home Stores site through to completion, SO Resi Ealing has proven to be an immensely successful development which we were proud to send off in style, and it was fantastic to celebrate the delivery of much needed affordable housing to the borough. SO Resi Greenford has been an equally extraordinary project, contributing to our sole aim of making it possible for people to get on to the housing ladder, and as the cost of homeownership in London remains a hurdle for many, we are proud to have brought homeownership back into reach in Ealing borough.”

“Most of our buyers are local young professionals who were renting in the city before, and our successful delivery of 195 homes in the borough has unlocked a number of people’s dreams of home ownership. Buying with shared ownership means that our homeowners have lower outgoings each month, yet are contributing towards a mortgage and can now staircase to full ownership. We look forward to delivering on our current sites in the capital and providing more affordable housing to Londoners.”

Silvio Fialho de Aliferis, flight attendant and recent homeowner at SO Resi Ealing, adds: “I had always wanted to move to the capital but in the last few years I was getting fed up living out of suitcases and I realised that it was costing me more than £800 a month by the time you added up hotel stays when I was waiting between flights. I was also paying around £8,000 a year storing my furniture and it made no sense to spend all that money without seeing any return on it. With property prices sky high, I knew that shared ownership was likely to be the best option for me. I really believe West Ealing is going to be the next Ealing Broadway, there is so much opening here and I have everything on my doorstep.”

SO Resi has similar developments in Welwyn Garden City, Bracknell, Whetstone, Greenford, Hope Green and Farnham.

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