There is also strong demand for off-plan projects, according to the latest prime ski rental index report from international real estate firm Knight Frank. On top of this currency fluctuations are favouring certain nationalities such as the British and Americans.
Overall Alpine resorts have seen muted sales activity since the financial crisis took hold in 2008 but new investment in infrastructure, a broader pool of demand and the realisation that a ski chalet is able to offer a competitive investment return is reinvigorating the market,’ the Knight Frank report says.
During the 2013/2014 season demand continued to be focussed on the resorts located within an hour of Geneva Airport in particular Morzine/Les Gets, Megeve and Chamonix. The €1.5million to €2 million price bracket in Val d’Isere also saw strong activity, with many buyers wanting to be in the heart of the resort.
In the year to June 2014 Knight Frank’s Alpine enquiries came predominantly from prospective European buyers, who together accounted for 61% of all applicants. The Europeans were followed by Asian and Middle Eastern buyers at 12% each, then Russians and CIS nationals at 5% and North Americans also at 5%.
An analysis of Knight Frank’s enquiries data by price band shows that there was stronger demand for properties priced below €2.5 million in 2014 with this price bracket accounting for 72% of applicants, compared with 47% a year earlier. The proportion of buyers looking at properties above a €20 million threshold by comparison shrunk from 7.6% in 2013 to 3.8% in 2014.
The report points out that price of a luxury home in the Alps can vary significantly, a fact that surprises some non-European buyers. Courchevel 1850 leads the pricing stakes with the average luxury property priced around €30,000 to €32,000 per square meter but in Chamonix, a two hour drive away and crucially outside the desirable Trois Vallées, prime prices are €7,000 to €8,000 per square meter.
In the Alps, the authorities in Courchevel have announced they are spending over €100 million on upgrading the resort’s lift system, complementing the new €67 million aquatic centre which is due to open in 2015. Chamonix has gone one better announcing investment of around €477 million to improve its ski lift system, albeit over a longer time period.
Knight Frank also says that sales enquiries are now less seasonal than they were. Buyers are recognising the year round appeal of the Alps and gardens, for example, now being sought by more applicants registering with the firm.
‘Buyers today are comfortable with the concept of buying off-plan through CGI imagery, floor plans, site plans and stage payments,’ said Knight Frank’s Roddy Aris, adding that over a period of four months the firm has sold virtually half of the Carré Blanc development in Courchevel Village with completion due in late 2016.
‘The attraction of Carré Blanc is not only the development itself with its ROI of +3% net, but the statement of intent from the local Town Hall to build a vast aquatic centre between Courchevel Village (1650) and Courchevel Moriond (1550) as well as the huge investment in upgrading the lift system in the valley,’ he explained.
When it comes to the different sub-markets, the firm has also seen strong domestic demand for chalets and apartments up to €4 million with deals being done where vendors had positioned themselves correctly in the market.
‘The super prime level at €10 million plus in resorts such as Courchevel and Megève remains difficult and has yet to fully recalibrate to match today’s delicate market conditions,’ added Aris.
On top of this the dramatic exchange rate movements in January means property in the French Alps is around 8% cheaper for UK buyers compared to the same month last year, while Swiss homes have increased in price by around 13%, according to ski property specialist Skiingproperty.com.
Volatile currency markets have also caused the price of homes in French or Swiss ski resorts to swing heavily up or down for other nationalities. For Russians, rouble's devaluation against the euro since January 2014 has pushed up the price of a French ski property by more than 60%.
Meanwhile, Americans have seen their buying power in France surge, thanks to the dollar gaining around 15% against the euro in the past 12 months.
By contrast, in January the cost of a home in Switzerland soared overnight for any foreigner not purchasing with Swiss francs, when the currency was unpegged against the euro and its value escalated against all major currencies. The euro weakened further this week when the European Central Bank announced the introduction of quantitative easing.
‘The arrival of QE in the Eurozone combined with the Swiss Central Bank's decision to unfix its currency against the euro could change the dynamics of the European ski property market in Europe this year,’ said Julian Walker, director at Skiingproperty.com.
‘France, a truly international market, immediately becomes more attractive to foreign buyers and it's not only property that has become more expensive in Switzerland, but so have all the associated costs of ownership, including mortgage repayments. There could also be repercussions for the rentals market,’ he explained.
‘The number of Swiss popping over border to purchase in the French Alps should also increase this year, given the injection to their buying power. Buyers should note that there could be further falls in the euro, with the European Central Bank hinting at introducing quantitative easing for the single currency zone this month,’ he added.