Slightly more, 73%, find it hard to visualise themselves, their furniture or their belongings in a property for sale or to rent, even after viewing pictures online, the research from online 3D floor planning platform Floorplanner has found.
This has serious implications for the property market, the firm says, as the same research also found that 75% of people are less likely to purchase or rent a property if they cannot imagine living in it.
‘A floor plan is a crucial component of any property listing. Our research shows over 50% of consumers spend more time viewing properties that have an interactive floor plan, making a sale or let much more likely,’ said Jeroen Bekkers, chief executive officer and founder of Floorplanner.
To tackle the problem of this imagination gap in the property market, the firm has bought Mydeco3D which has an award winning 3D room planner tool that is set to enhance online property listings.
It allows floor plans to be populated with virtual, highly accurate versions of real world products and furnishings and the firm believes that this is the key to addressing the difference between how a property looks today and what it might look like after it has been purchased, furnished and decorated.
‘Floorplanner has always had a unique interactivity that helps people visualise properties more clearly. With the addition of Mydeco’s technology, we’ll be able to close the imagination gap of house purchasers and home makers by delivering room styling in an even more compelling way. Unlike photos or static 2D plans, our platform can show the future potential of a property, making it easier to buy, sell, let and rent a property,’ explained Bekkers.
He pointed out that it will allows buyers and renters to personally style each room, using a virtual model of a property, both prior to and after moving in.
‘It will help real estate agents offer better floor plans for all listed properties. We have created something that home buyers can really understand. Our 3D modelling content keeps them engaged with online property listings for longer, driving up interest, engagement and ultimately the price achieved,’ added Bekkers.
