Estate agency group eXp Realty has launched in to Luxembourg, one of the most internationally connected property markets in the world.
The group has appointed a veteran of the market, Karim Layouni, to lead its expansion.
He was a broker and manager at RE/MAX in Luxembourg for 11 years, operating across 14 offices and 140 agents.
Layouni said: “Traditional, standardised brokerage models are reaching their limits.
“The market has changed, client expectations have changed, and agents need platforms that support long-term professional growth rather than restricting it.
“Luxembourg sits at the strategic centre of Europe, with agents operating across borders and languages every day.
“My ambition with eXp is to build a network that reflects that reality, one focused on quality, discipline, and professionalism, supported by world-class technology and global collaboration.”
In 2025 eXp Realty firm launched into the Netherlands, Türkiye, Peru, Japan, Ecuador, South Korea, and Romania.
The plan is to operate across 50 countries by 2030.
Luxembourg’s real estate sector is shaped by its international workforce, investor demand, and close links to neighbouring countries, with many agents already managing cross-border transactions and multinational client bases.
Layouni added: “Our goal is not simply to grow quickly, but to grow well. We want to attract agents who are serious about their profession and give them the tools, systems, and international reach to build resilient, scalable businesses.
“By combining strong local leadership with the strength of eXp’s global ecosystem, we believe we can redefine how agency businesses operate in Luxembourg.”
Layouni has also worked at RE/MAX Belgium as business development manager before progressing to chief operating officer, working closely with brokers and agents nationwide on recruitment, onboarding, training, compliance, and long-term retention.
His experience spans both frontline brokerage and senior operational leadership.
