In a keynote speech at the four day MIPIM 2009, the world's premier property conference in Cannes, south of France, he will highlight the multitude of investment opportunities that London offers from the 2012 Olympics, to major infrastructure projects like Crossrail.
The MIPIM property conference brings together the most influential decision makers in the market from over 80 countries and the sector is looking for positive signs.
'Notwithstanding the constraints the investment market is learning to live with, MIPIM will allow us all to assess appetite and value levels within the market. We will all be working harder this year and MIPIM can play a vital role, as it has done historically, in helping the sector address this very demanding but nevertheless exciting market,' said Mike Evans, Chairman and Chief Executive, Evans Randall.
'Our expectations are that the important players in the international investment and development community will use MIPIM to kick start their activities. It will take time to reclaim the ground that has been lost as a consequence of the turmoil in the financial system, but we can, as an industry community, start to sketch out the road map to recovery based on the investment deals re-emerging in the market,' said Stephen Hubbard, Deputy Chairman, CB Richard Ellis.
And Johnson is aiming to ensure that London is ripe for further investment when he speaks to delegates from Moscow, Paris, London, Manchester, Berlin, Brussels, Madrid, Oslo and Toronto. 'London is simply the best city in the world to invest in and it's getting better all the time. With the 2012 Games just around the corner and construction of Crossrail ready to start, investors will be spoilt for choice in the range of opportunities arising from these two projects alone,' he said.
'I'll be telling those investors and developers that the future for London is spectacularly bright and they can look forward to a good return on every pound, dollar, euro or yuan that they put into our fantastic city,' he added.