Called Barratt Residential Asset Management, the firm said it aims to ensure Barratt's customer service is extended through the life of the company's developments.
Barratt London is the first developer outside the retirement sector to launch an in-house management company and this builds on the company's commitment to customer service which already includes Barratt's unique five year warranty.
The objective will be to give the company a competitive edge in large leasehold developments where the management of common areas and service charges can become an issue. It is structured not to be profitable in its own right.
‘We believe the properties we sell in London will be more attractive by offering an in-house management service. Buyers, whether they are owner occupiers or investors, are increasingly aware of how property management and service charges are reflected in the value of their properties. We want to show customers that we are there for the long term,’ said Alastair Baird, managing director of Barratt London.
‘The name Barratt Residential Asset Management highlights that we understand that a Barratt property is not only a home but also a significant investment, whether you are an owner occupier or a buy to let investor. In the highly competitive residential development sector, it's essential that we continue to innovate and improve what we offer our customer,’ he explained.
The service will launch in the spring of 2013 and all future developments built by Barratt's London division will be managed through Barratt Residential Asset Management.
Andy Billson, one of the most experienced property managers in the UK, has been appointed to run the new service. The first sites are likely to be Battersea Park Road, Battersea, The Courthouse in Horseferry Road in Westminster and Altitude in Aldgate.
