The results of House Builders Federation's 2011 customer satisfaction survey show levels of customer satisfaction that match or exceed those in any other industry or sector. It says that the independently verified results are a testament to the industry's commitment to deliver the high quality product and service that today's demanding home buyers rightly expect.
The survey found that nearly nine out of 10 buyers, some 88%, are very or fairly satisfied with the overall quality of their new home and a similar number, 86%, would recommend their builder to a friend.
Despite regular, often unfounded criticism from industry detractors, the latest survey results confirm once again that home builders are committed to quality, the organisation says as it shows that the vast majority of new home buyers are satisfied with the quality of their home and the service provided by their home builder.
‘These results are truly outstanding and a testament to the efforts made by our industry to deliver ever increasing satisfaction levels to new home buyers. All the evidence we now have demonstrates categorically that as an industry we are delivering in the overwhelming majority of cases the type of product our customer's want, in a manner with which they are satisfied,’ said Stewart Baseley, executive chairman at HBF.
‘It is essential to achieve these high satisfaction levels when providing a product that represents for most people their largest investment both financially and emotionally. But creating a great home is not straightforward. Each home built is different and presents a different challenge. It takes commitment and dedication from the chief executive’s office to the construction site involving everyone from directors to tradesmen to customer facing staff. These results are a credit to our industry and all its employees,’ he added.
Imtiaz Farookhi, chief executive of National House Building Council, which analyses the survey data for HBF said it builds on a significant improvements achieved last year. ‘NHBC will continue to work closely with homebuilders building on the investments we've made in training, through initiatives such as the Consumer Code for Homebuilders and The Callcutt Task Group on customer satisfaction. Customer satisfaction with new build housing now compares extremely favourably with other UK industries and products,’ he said.
