Frogmore Opens Second Residential Care Home in Central London

Frogmore today announced the opening of its second central London dementia care home in Kensington, London.

Identifying a stark lack of premium care facilities in central London, Frogmore acquired a portfolio of four central London sites during 2018 and 2019. The properties underpin its strategic partnership with Loveday & Co, experts in providing tailored, compassionate care.

The sites are located at St John’s Wood – a vacant former care home building which is being rebuilt and extended to provide a new 26-bed care home; Prince’s Square – a former serviced apartment block which is being refurbished to create a 33-bed care home; Chelsea Court Place on the Kings Road – a 15-bed care home already operated by Loveday & Co; and the recently opened Kensington Square – a former office building converted into 40 private suites, designed to the highest specification in line with the latest research in dementia and ergonomic design.

Designed by Australia-based Marchese Partners, a recognised world leader in senior living architecture and interior design, Loveday Kensington’s accommodation is situated over four floors, offering 40 generously appointed suites of varying sizes and styles, a number of which have their own private courtyards or terraces and include design features to provide the safest possible living environments.