Proptech company Goodlord, which operates a lettings platform, has acquired referencing platform Vouch.
Vouch’s founders will become Goodlord shareholders, with Vouch gaining a seat on the Goodlord board.
The platforms will retain their separate brand identities, however the two businesses will work together when developing services, integrating with one another via API.
Vouch customers will be able to access Goodlord products.
William Reeve, chief executive of Goodlord, said: “We’re delighted to have the Vouch team join our group. This marks an exciting moment for both businesses and for the UK lettings sector.
“Together, we have the best technology in the industry, the best track record on growth, and we expect to become the market leader by the end of the year.
“We’ve been working hard to give customers a wider range of services and this merger will fast forward that process by at least 12 months. Our businesses and approach to growth are incredibly complementary.
“Jaime and Simon have built an impressive business in a very short space of time and I’m looking forward to working with them and their team on the next step of our journey.”
Vouch co-founders, husband and wife team Simon and Jaime Tillyer, will continue to run the Vouch platform from their Sheffield HQ, alongside their team of 15 employees.
They retain their roles of managing director and director of operations, respectively. Vouch’s head of technology, Dan Hawkins, will continue in his role.
However co-founders Kevin and Lynsey Gaskell will move on to focus on the separate family agency business, Shefflets.
Simon Tillyer, managing director of Vouch, said: “Vouch has grown rapidly since launching just over two and a half years ago. This merger is an exciting next step in our journey. We have always looked to work with the best people in the market and this tie-up will allow us to offer customers a fantastic end-to-end solution alongside our award-winning referencing platform.
“Combining forces not only gives us access to the strong support of the Goodlord team, but also supports our rapid expansion and bolsters our combined efforts to become the biggest player in the space.
“Joining the Goodlord group is a fantastic fit both culturally and commercially and we are very excited about the future.”
