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Homes in London’s New £7bn Town Launched

Argent Related has announced the sales launch of the first, highly anticipated homes at Brent Cross Town, London’s 180-acre, £7 billion new park town. Overlooking five acres of open green space, The Ashbee and The Delamarre will together offer 277 new homes featuring timeless design and superior quality.

Brent Cross Town offers buyers a unique living experience in a new neighbourhood which is built around 50 acres of parks and playing fields, meeting the increased demand of living near green spaces in the capital. The Ashbee and The Delamarre will provide light, airy and spacious homes in an unrivalled location, with lakeside views across Claremont Park. Every resident of the two new buildings will also be part of The Claremont Park Club, a state-of-the-art health and leisure club and workspace facility, located across the ground floors of both buildings.

Introducing Brent Cross Town

Brent Cross Town will be a true 15-minute town, with facilities and amenities residents need for daily life available within walking distance. The apartments launching today are the first of 6,700 new homes at Brent Cross Town, all of which will benefit from a new high street, bringing together well-known and independent shops, cafes and restaurants, complemented by exceptional indoor and outdoor sports and wellness facilities. The neighbourhood will have eight new public squares, wide pedestrian boulevards and landscaped parks. It is the ideal destination for people’s changing lifestyles and supports more flexible ways of living and working in London.

Brent Cross Town is the largest urban regeneration project to be undertaken in London by a single developer. It is being delivered by Argent Related and includes the team behind the redevelopment of King’s Cross. The masterplan for Brent Cross Town has been developed by Allies & Morrison, the multi-award-winning architectural practice who also shaped King’s Cross. The new town offers exceptional connectivity. London St Pancras International and King’s Cross stations will be just 12-minutes away via the new Brent Cross West station, and Brent Cross underground station provides services to central London every five minutes.

Brent Cross Town has also committed to be a net zero carbon town by 2030, at the latest. It will achieve this with the creation of highly energy efficient homes and offices, and through innovative design and build techniques which reduce their carbon footprint. Brent Cross Town has also partnered with Vattenfall, the Swedish Government-owned power company to build a state-of-the-art district heat network that will deliver affordable, reliable, low-carbon heating and hot water to all Brent Cross Town residents. The district heat network removes the need for individual boilers in each home and ensures heating and hot water is always available.

New Parkside Living

The Ashbee and The Delamarre are comprised of 277 apartments ranging from studios to one, two and three-bedroom apartments, including maisonettes. Each building has its own distinct aesthetic with interiors by global architectural practice, Woods Bagot.

The Ashbee, designed by the award-winning Squire & Partners, offers 107 studio, one, two and three-bedroom apartments, including maisonettes, with balconies and terraces on the upper floors. These range from 481 square feet (44.8 m2) up to 1,706 square feet (158.5 m2). The Ashbee is an elegant building with contemporary stepped brick facades. Its modern interiors draw on the design principles of the Arts & Crafts architecture of Hampstead Garden Suburb and Golders Green, associated with Ebenezer Howard and Harriet Bennett.

The Delamarre, designed by the architects and urbanists at Maccreanor Lavington, offers 170 studio, one, two and three bedroom apartments, ranging from 487 square feet (45.2 m2) to 950 square feet (88.3 m2). A contemporary interpretation of Art Deco, the interiors of The Delamarre reflects the work of key North London figures such as Ernst Freud. The striking bay-fronted brick mansion building is inspired by the Edwardian mansion blocks of neighbouring Hampstead and Highgate, with full-height windows and balconies, and wrap-around terraces for apartments on the upper floors and a private podium garden at centre of the building.

The Claremont Park Club

The Claremont Park Club is a resident-only, state-of-the-art health and leisure club with a workspace facility, located across the ground floors of both buildings. Offering unparalleled amenities and service, the space will offer direct access to cutting-edge facilities including a gym, fitness and yoga studios and separate personal training suite; as well as the perfect work-from-home amenities; with shared and private workspaces, a private bookable meeting room and two lounge areas. The Claremont Park Club also offers an exceptional environment in which to entertain, with two private dining rooms, a cinema-style screening room complemented by a cocktail bar, and spacious lounge and entertaining suite.

Tom Goodall, Partner and Head of Residential for Argent Related says: “Brent Cross Town will offer something unique to London; a new neighbourhood set around 50 acres of parks and playing fields but within 12 minutes of Zone 1 London. It will be a place which supports health and wellbeing and maximises the opportunities offered by our new flexible lifestyles. As well as being focussed on providing great new homes, we are focussed on creating the best place to live in the capital.”

Nina Coulter, UK Board Director & Director of Residential Development Sales at Savills, says: “Brent Cross Town is the most important new residential development launch in London in 2022. Post the pandemic there is a strong “green premium” with homeowners wanting to live in a healthy environment. With its green spaces and commitment to the environment, Brent Cross Town is ahead of many other developments.”

The first phase of the development will include Claremont Park and a new parade of local shops, both set to open in Spring 2022. Construction is also underway on the new Brent Cross West station, with construction set to be completed by December 2022. The first phases will also include around 1,000 new homes for sale and rent, as well as affordable homes, up to 1 million square feet of offices, new sport and play facilities, shops and restaurants and a new primary school.

Buyers interested in Brent Cross Town can visit the new Visitor Pavilion located on Claremont Road NW2 1FE, where they can explore a scale-model of the new park town, tour the show apartments dressed by The Six Collective, view the new Claremont Park and enjoy a coffee at the adjacent Spruce & Larch café.