It’s currently most difficult to sell a home in the South East of England, where it’s most likely for a home to fail to sell.
In the region just 50% of listed homes end up selling, compared to 55% nationally.
Additionally, 41% of listings in the region undergo at least one price reduction, versus 37% across the UK, and the fall-through rate stands at 26.5%, above the national average of 24%.
TwentyCi analysed rata between 1 April 2024 and March 2025, ranking areas based on: price achieved compared to original asking price, whether the property is likely to sell, how fast it will sell, how likely a sale is to fall through and how likely a home is to have an asking price reduction.
Colin Bradshaw, chief executive of TwentyCi, said: “Long known for its combination of economic opportunity and leafy towns and villages within easy reach of London, the South East has traditionally been one of the UK’s most attractive regions for homebuyers.
“While still desirable, it’s now the most challenging region in which to sell, likely due to mounting affordability pressures such as high mortgage rates that are making it harder for buyers to access the market.
“Over the past year, average asking prices in the region have dipped by 0.6% but sales agreed are up by over 8%. This demonstrates an active demand, but this growth lags behind other regions in England which have seen gains of over 14% in the same timeframe.”
Scotland is the easiest region to sell.
Properties sell more quickly, on average around 49 days. They are more likely to sell with 78.6% going on to complete, and tend to achieve a higher proportion of the asking price of 105.4%, most likely due to the country’s ‘offers over’ system.
Price reductions are also less common with just 19.5% of listings experiencing at least one price reduction, and fall-throughs are significantly lower at just 13%, in part due to Scotland’s legal processes for property transactions.
