JLL Launches New Short-Stay Platform
JLL is launching JLL Short Stays – a pioneering booking platform offering trusted, professionally managed and fully flexible short-term rental accommodation in towns and cities across the UK. Business and leisure travellers are able to book fully serviced accommodation for flexible stays ranging from just 3 nights to 12+ months via a simple and familiar “Airbnb-style” experience.
JLL Short Stays is a significant development in JLL’s existing technology partnership with Lavanda, the award-winning UK proptech company and global leader in flexible rental technology. The timely launch allows JLL’s institutional real estate clients and partners to capitalise on the booming staycation market and soaring demand for flexible urban accommodation fuelled by continuing travel restrictions and uncertainty linked to the pandemic.
JLL Short Stays is a strategic initiative that leverages JLL’s trusted brand and global network of corporate real estate partners to create a premium, professionally managed urban rental accommodation product that meets growing demand to rent more flexibly. The innovative platform lays the foundations for JLL to deliver yet further optimised returns for institutional residential portfolios, creating a unique selling point as it seeks to aggressively expand its residential business. JLL Short Stays is currently being rolled out in the UK, with a broader global roll-out envisaged in 2022.
Sam Winnard, director at JLL, saids: “JLL Short Stays offers guests a better value alternative to a hotel or serviced apartment, whilst at the same time providing exclusive access to premium urban accommodation professionally managed by the world’s most trusted blue chip operators – including Greystar, Blackstone, and CA Ventures. This is all wrapped up in a best-in-class online booking experience to deliver a seamless digital guest experience end-to-end. We have big ambitions for our Short Stays platform, and I’m hugely excited to develop it alongside our network of corporate travel bookers into a primary channel of corporate rental demand.”