A partnership between white-label flexible workspace creator infinitSpace and world-leading real estate investor and manager Sultan Holding Company has seen the relaunch of two UAE workspaces under a new brand: Centrum.
Spanning 50,000 square foot, the two workspaces are based in Bay Gate Tower (pictured) in Business Bay, Dubai and in Sky Tower in Al Reem Island Abu Dhabi. They reopened their doors today (4 September 2023) following a brand invigoration by Sultan Holding Company in collaboration with infinitSpace, which was focused on optimally transitioning into the new post-pandemic age of flexible working.
In the next five years, the new Centrumbrand will expand to over 20 locations across MENA (Middle East and North Africa) region.
A reinvigoration of Sultan Holdings’ well-established Centrum Business Lounge (CBL) concept, Centrum is a new flex space brand, built on the principle that connections and collaborations are the driving force behind a business’ success.
Centrum invites its members to unlock their full potential through its centres of excellence, with the thoughtfully curated flex office spaces providing the ideal environment for entrepreneurs and SMEs to thrive.
The new brand embodies a convergence of community and collaboration, bringing people together and fostering a sense of belonging by igniting impactful connections. Centrum is where inspiration meets ambition, and members’ entrepreneurial journeys unfold with purpose, passion, and unparalleled support.
Centrum flex office spaces across the UAE and MENA region will serve as innovative epicentres for businesses, fostering a vibrant community of like-minded professionals.
infinitSpace’s brand collaboration with Sultan Holdings Company focuses on building a human centric approach, where high-spec technology, curated services and global connectivity for businesses all converge.
Opening up a world of opportunity for members, the Centrum app, powered by infinitSpace, will facilitate easy meeting room bookings, access to discounted product purchases and the chance to connect directly with other Centrum members.
Through the app members will also be able to connect with a far-reaching community that spans infinitSpace’s global network of locations.
Centrum locations are characterised by a sleek, modern design, optimally designed to boost professional performance and positivity. Members will be wowed by the light-filled spaces with bold colour palettes that spark a creative mindset, and relaxing lounge spaces to support team collaboration or quiet contemplation.
infinitSpace’s CEO and co-founder Wybo WIjnbergen said: “Featuring infinitSpace’s cutting edge tech and sleek, modern finishes, the Centrum brand reinvigoration is uniquely positioned to allow members to connect, collaborate, thrive as part of the global flexible working movement.
“The UAE – and indeed the wider MENA region – is one of the world’s great business centres, full of the brightest and best examples of entrepreneurship. We are thrilled to be working with Sultan Holding Company and to welcome members to be part of the community at our new Centrum locations.”
Sultan Hareb Al Falahi, Founder and CEO of Sultan Holding Company, added: “We are delighted to have redeveloped the Centrum brand through our partnership with infinitSpace. Our vision is to provide world-class flexible workspaces that cater to the needs of businesses in the UAE and GCC regions – something Centrum seamlessly achieves. The combination of infinitSpace’s and Sultan Holding Company’s expertise has been instrumental to the project’s success.”
