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Dubai real estate firms face fines over ad errors

RERA, the regulatory arm of Land Department in Dubai, said the warnings were issued over violations in company adverts and firms responsible face fines of up to AED50,000.

The real estate companies did not indicate their registration numbers issued by RERA in the advertisements published in newspapers, magazines and on websites or distributed via e-mails, RERA said in a statement.

Yousif Al Hashimi, director of Real Estate Licensing Department in RERA, said RERA has issued a circular to all the real estate firms concerned telling them they must publish their office registration number and the broker registration number in all adverts.

‘In case these firms do not adhere to the circular and warning, they will be considered a violation of the licensing terms issued by RERA,’ said Sultan Al Suwaidi, section manager at the Real Estate Permits and Inspection Section of RERA.

‘RERA will impose an administrative fine of AED50,000 against firms that commit violations and will take the required legal action against these entities if they do not follow the conditions and laws,’ he added.

Al Suwaidi called on investors who wish to purchase housing units to be cautious when dealing with commercial advertisements that promote property sale by checking the broker registration number and the office registration number issued by RERA.

RERA said it is working to create a professional real estate environment governed by clear laws and regulations for all relevant parties in Dubai.