Nestify launches ad campaign encouraging landlords to consider short-term lets

Airbnb management service Nestify has launched an advertising campaign encouraging landlords to consider short or mid-term lets, alongside traditional long-term tenancies.

The bus adverts are currently visible in three major cities across the UK – Bath, Edinburgh and Manchester and this regional expansion follows the brand’s ad campaign in London last year, when the company first came to market.

Hedi Zidan, founder and chief executive at Nestify, said: “This year has been tough for landlords. government tax reforms have pushed up prices and for many, buy-to-let is no longer the attractive investment it once was.

“But there are other options out there, and long term lets aren’t the only option available. We enable landlords to have a mix of short, mid or long term lets, giving them flexibility tailored to their circumstances, or even homeowners who want to generate income from their primary home while away or relocating.

“We’re excited to launch this campaign in cities across the UK. Our team has extensive, in-depth knowledge of the market and so far we’ve managed to boost landlord’s income by an average of 30% compared to traditional longer-term lettings. We’ve grown rapidly since we launched last year and are excited to continue this trend into 2020 and beyond.”

Nestify uses algorithms to automatically adjust prices in real-time, based on seasonality, competition and the number and quality of reviews.

Properties are listed across a number of platforms including Airbnb, booking.com, HomeAway and TripAdvisor, and it works with interior photographers.