Property brands have been named as one of the worst for online experiences, research by brand communications agency Warbox has revealed.
Property websites have a low average performance score at 73 – anything between 50-89 needs improvement according to Google.
Mark Fensom, director at Warbox said: “In 2025, if your website’s UX isn’t up to scratch, visitors have plenty of alternatives.
“Websites do need to look pretty but this shouldn’t be prioritised over functionality or accessibility, otherwise you risk being penalised by Google and visitors.
“The data reveals that fashion websites are slower to react to interactions, which is in part the reason why websites are lagging behind.
“Speed matters and not just for brands trying to outpace competitors. Slow sites, which I’m sure everyone has experienced, are frustrating especially when you’re in the middle of an action.”
Property isn’t the worst for online experience out of the sectors analysed, as the worst was fashion, with the best being retail.
Warbox said brands can improve their online experience for customers with the following techniques:
- Make sure you’re website is mobile friendly as Google indexes websites mobile-first
- Reduce page bloat by compressing files or shortening scripts
- Have a clear site structure and intuitive navigation to improve the performance of your most important pages
- Optimise any AI chatbots or interactive features for your website and test it on a staging site
- Colour contrast is a key aspect of accessibility guidelines, so make sure your website colours enhance the readability of text.
