Purplebricks has relaunched virtual house valuations, enabling homeowners to receive property pricing estimates via video call rather than in-person appointments.
The service allows sellers to book remote appointments with local property experts who are guided through the home digitally. According to the company, valuers combine visual assessments with proprietary software that analyses local prices, sale times and comparable properties.
Post-pandemic shift
Virtual valuations became standard practice across the estate agency sector during Covid-19 restrictions but have seen reduced usage since physical appointments resumed. The move comes as estate agents increasingly adopt digital tools to streamline operations and meet changing consumer preferences.
The reintroduction forms part of Purplebricks’ wider business strategy following the return of founders Michael Bruce and Kenny Bruce, who are leading efforts to rebuild the brand after a period of financial difficulty. The company has positioned the turnaround around restoring what it describes as a “high-performing, sustainable” business model.
User experience
A test of the service by Harrogate Advertiser reporter Lizzie Gill found the virtual valuation process included structured market analysis of local house prices, sale times and comparable listings. Gill reported the valuation received was comparable to figures provided by two in-person estate agent valuations, with no sales pressure applied during the appointment.
The development reflects broader changes in how property professionals are adapting service delivery through technology. Whether virtual valuations will regain the market share they held during pandemic restrictions remains to be seen, particularly as homeowners weigh convenience against traditional face-to-face assessments.
Purplebricks has not disclosed uptake figures or pricing details for the virtual valuation service.
