Richmond upon Thames has been named Britain’s happiest place to live in Rightmove’s annual survey, based on responses from more than 24,000 residents across 221 locations.
The south west London borough, which previously won the ranking in 2023 and placed second last year, scored highest across multiple categories including green space access, essential local services, shops and restaurants, employment opportunities and residents’ pride in their area.
Harrogate in Yorkshire secured second place, whilst Cirencester in Gloucestershire ranked third in the survey, which assessed locations based on access to nature, local services, amenities and employment.
Regional variations
The data reveals Greater London has the lowest average happiness rating of any region, whilst the South West recorded the highest scores, though Rightmove noted the gaps between regions remain small.
Across Britain, 81% of respondents rated themselves happy with their location, compared to 9% who expressed unhappiness. The findings also showed happiness levels increase with age, with more than a third of those aged 75 and above giving their area a perfect 10, against 16% of 18 to 24-year-olds.
Colleen Babcock, Rightmove’s property expert, said: “Richmond stands out for offering a combination many people value: easy access to nature and green spaces, without having to give up local services, places to eat and shop, or employment opportunities. This year’s results suggest that the places people rate most highly aren’t simply urban or rural, but often bring together some of the best elements of both.”
Market implications
Amy Reynolds, head of sales at Antony Roberts, noted that families are drawn to Richmond for its schools and green spaces, with Richmond Park and the Thames providing amenities alongside a thriving town centre.
Ian Harris, President of NAEA Propertymark, said: “Finding somewhere that makes you happy is about much more than finding the right property. It’s about finding somewhere that fits the way you want to live, and that can mean very different things to different people.”
Harris added that the most expensive locations aren’t necessarily the ones that will make everyone happiest, suggesting that a home meeting specific needs within a connected community can be more valuable than a prestigious postcode. The findings come as London property market forecasts indicate price stability for the year ahead.
The survey results may influence buyer decisions as priorities shift across different life stages, with factors such as transport links, social amenities, gardens, schools and local community connections varying in importance. These considerations are particularly relevant as landlords reassess their strategies in response to changing market conditions.
The happiness rankings provide data points for buyers and investors evaluating locations beyond traditional property metrics, highlighting the importance of lifestyle factors in residential decision-making.
