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SO Resi unveils shared ownership sales agency

SO Resi has launched a shared ownership sales agency for external parties like housing associations, local authority housing providers, investment funds or private developers.

SO Resi Agency, part of Metropolitan Thames Valley Housing, will offer partners database of would-be buyers looking for shared ownership homes.

The agency service will allow users to advertise their property on the SO Resi Agency website – which has 50,000-60,000 visitors per month – and access the teams’ marketing and sales support.

Diana Alam, head of sales at Metropolitan Thames Valley Housing, said: “With lending becoming more challenging at entry level, and an economic backdrop that presents challenges to homebuyers, more and more people are looking to shared ownership as a way to get into the market, or upsize without the risk of taking on a burdensome mortgage.

“We have been inundated with people interested in shared ownership, which is why we are excited to be launching a new sales agency dedicated to shared ownership housing. We are looking forward to sharing best practice, but more importantly providing buyers with access to more affordable homes and promoting the many benefits offered by shared ownership.”

Over the last six months, Metropolitan Thames Valley Housing has been working closely with ReSI Housing, a for-profit registered provider managed by Gresham House, a for-profit fund, and together the partnership has brought forward 138 new homes to the shared ownership market.

The aim is to replicate this with other funds, housing associations and local authority providers.