Training academy helps agents improve their digital viewing skills

An app has launched called Holofy Spaces which makes it easier for estate and letting agents to film video tours of properties and embed them in property portals and website listings.

Using the app agents can create video tours in 20 minutes which are then available for sharing and embedding.

There is also the ability for agents to edit tours in-app before publishing them, as well as providing analytics of each video tour to help agencies monitor listing and team performance.

Eduard Cristea, co-founder of Holofy Spaces, said: “When digital viewings are created and carried out to a high standard, they can save agents a serious amount of time and money.

“With more agents creating video tours than ever before, the launch of our academy provides free guidance on how they can use the technology to its maximum potential.

“The academy is split into three easy-to-digest modules: digital viewings basic, digital viewings advanced and digital viewings expert.”

Agents filming video tours of properties need to make sure they prepare the property effectively as well as themselves.

Key preparations include clearing the space before filming, turning on lights and making sure the phone’s camera lens is clean and the microphone is unobstructed.

Holofy Spaces says agents should also plan what they are going to say and try not to speak too quickly so applicants don’t feel rushed.

The basic viewings module also provides agents with guidance on how to film a ‘hero video’ – a shopfront 15-30 second preview video which packs the biggest punch.

Meanwhile, agents using the academy can follow a step-by-step process on how to film a two-minute video tour of a property.

The academy’s second module – ‘digital viewings advanced’ – provides agents with the tools they need to build trust and improve their chances of completing transactions sight unseen.

Agents can build trust with applicants by adopting the role of a ‘proxy critic’, discussing potential dealbreakers and bridging the gap between representation and reality.

Describing what a property feels like can help remote viewers to feel like they are present in the property. This can be achieved using the senses to explain what you can see, smell, hear and touch while walking around the home.

The final module ‘digital viewings expert’ provides agents with advice on how to film current owner or tenant testimonials about a property to show to applicants, as well as how to use Holofy Spaces effectively.