Landlord confidence in the UK private rented sector has increased significantly over the past year, according to the annual Landlord Leaders 2025 study from Rely Mortgages.
The study found that 62% of landlords now report feeling optimistic about their future in the sector, compared to 47% in the previous year’s survey. Additionally, 25% of respondents described the overall outlook as positive, despite acknowledging ongoing challenges.
Reduced concerns over sector challenges
The proportion of landlords expressing concern about their position in the sector has decreased. The study found that 24% of landlords are worried and reassessing their future, down from 29% in 2024. The number of those feeling pessimistic has also declined, despite continued economic and regulatory pressures on the sector.
The research indicates that 62% of landlords view themselves as providing a vital service by housing those in need.
Adrian Moloney, Group Lending Distribution Director at Rely Mortgages, stated: “We are seeing a clear shift in sentiment in the buy-to-let space. Confidence is returning as landlords adapt to a new operating environment. This is a sector that is becoming more professional, more informed and more deliberate in how it responds to change.”
He added that rising optimism reflects landlords taking control of their businesses, seeking advice, planning for the long term and focusing on sustainability rather than short-term reactions.
Market implications
The data suggests a stabilisation in the buy-to-let sector following a period of uncertainty. The reduction in landlords considering exits from the market could indicate improved supply stability in the private rental sector, though challenges from regulation and economic conditions remain present.
