Equiem has completed the rollout of the market’s first leasing analytics dashboards to directly inform leasing and retention strategies.
The dashboards are designed to help owners segment and profile individual tenants, understand their past behaviours, anticipate their future needs and formulate tailored engagement strategies aimed at long-term retention.
Gabrielle McMillan, chief executive of Equiem, said: “Every time a tenant uses an Equiem product the data is anonymized, synthesized and presented to the property manager, owner and/or leasing team in detailed feeds on the new Leasing Dashboards.
“The data can easily be sliced to provide insights that help owners build tailored retention strategies for each individual tenant. Landlords and leasing teams armed with this level of detailed data will undoubtedly fare better during lease negotiations throughout this difficult cycle.”
The analytics and profiles, which can be segmented and viewed for a single building or an entire portfolio, allow landlords and their leasing teams to make more informed decisions on building improvements and/or broader, more personalized engagement strategies and offerings.
