First-time buyers using a Lifetime ISA are mostly buying in Bristol, Belfast and Sheffield, according to data from 2025 from wealth management platform Moneybox.
First-time buyers benefitted from an average government bonus of £2,594.
The biggest year-on-year uplift is Nottingham, signalling that areas with more affordable prices are where the scheme has been most effective.
Brian Byrnes, director of personal finance at Moneybox, said: “In 2025 alone, over 50,000 first homes were purchased with the help of a Moneybox LISA, that’s approximately one every ten minutes. This is a striking reminder of the role this product continues to play in helping people onto the property ladder.
“More impressive still is that the LISA’s growing support for first-time buyers has come despite some of the toughest home buying conditions for generations, with high house prices and borrowing costs continuing to stretch affordability. Against this backdrop, the positive impact the LISA provides has never been clearer.
“While Bristol retained the top spot, it’s clear the popularity of the LISA is spreading across the country with cities like Nottingham entering the top ten. This suggests more buyers are broadening their search towards areas where house prices allow their savings to stretch further.”
For the sixth year running Bristol was the most popular place for FTBs using the LISA to buy their first home.
Moneybox LISA-enabled purchases in Bristol grew 8% year-on-year as savers put aside an average of £16,285 in their LISA, which helped them buy properties worth £322,727 on average.
Byrnes added: “We recognise that discussions about a potential first-time buyer product to be offered to new customers in place of the LISA have created some uncertainty for aspiring first-time buyers. But it’s important to be clear, the Lifetime ISA is not going anywhere.
“The LISA remains open to new savers until a new product is available – likely 2028 – and even when any new product is launched, existing LISA holders can save and invest into it indefinitely, continuing to benefit from the fantastic government bonus.
“As the provider supporting the UK’s largest community of aspiring first-time buyers, we are working closely with HM Treasury to try and ensure that any future changes, or a new product, build on the strengths of the LISA, and deliver better outcomes for aspiring home owners overall.
“For now, the best thing prospective buyers can do is continue focusing on consistent saving and investing to make the most of the LISA government bonus.”
