Use Glassdoor data for investing, competitor analysis, and researching new strategies and ideas. The platform is a great place for exclusive data collection that can be applied to many different business processes and data-driven decision-making.
How to scrape data from Glassdoor
Glassdoor is a large platform used to gather information and reviews from anonymous employees and former employees about companies, salaries, and job openings.
The platform can be used by job seekers who are looking to gain insights into certain companies or compare salaries, before choosing to apply for an opening. It receives over 55 million visitors on a monthly basis, with over 65% looking for job reviews on the platform.
The platform is also popular in the business community as competitors evaluate company reviews, investors seek where to invest, and industries search for employees to drag over. Companies choose to scrape data from Glassdoor in order to reach its maximum potential and insights. By scraping the platform they can get such data:
- Latest job vacancies that are featured by categories like location, size, industry, position, etc.
- Ratings and reviews of companies written by current or former employees.
- CEO approval rating that summarizes the company’s leadership.
- Details about company salaries, benefits, compensations, and premiums.
- General information about the company’s morals and requirements.
- Office photos and other small details.
The common use cases of Glassdoor data
As we have already mentioned the data that you can acquire from scraping the Glassdoor platform, let’s take a closer look at how to use it in business and various industry sectors.
HR and talent management
As a company is just starting to hire new talent or has opened a new vacancy, it can use a Glassdoor scraper to collect information from the 12 million job listings worldwide listed on the platform.
Firms can gain many insights into how others are doing business, compare whose job postings are more successful, how the employee reacts to the company’s listings, and their interview experience. With all that data in mind, these companies ought to create an ideal job posting by simply learning from others’ mistakes.
Workforce planning
Changes in trends and other companies’ job openings can indicate that your company has to reinforce personal staffing needs and start looking for potential figures to fill new openings. When data shows a rapid change in job openings of other companies that can suggest that they are planning to introduce a new product, service, or even business sector. Having that data at hand will allow you to not fall behind competing firms and their advancements.
Investment decisions
Glassdoor has claimed that it provides recruitment solutions to over 7,000 businesses, of which 40% are Fortune 500, which makes it the ideal place for investors looking for projects. Every investor is always happy with any additional information they can get about a company’s health.
One big indicator of how healthy a company is, are its employees and how they are being treated. So before investing, investors can assess employees’ satisfaction and the culture within an organization.
Government and labor agencies
The government office and various labor agencies are constantly collecting statistics on labor practices, wage trends, workplace conditions, and employee openings. While all this data is and can be collected from firms themselves, it is always great to have a heads-up on performance.
In the time it takes to collect all data from firms and assess it, agencies can scrape it from the Glassdoor platform and already get a general idea of any problems, situations, etc.
Benefits of using the Glassdoor Scraper
Besides accessing so much great information and data, using the Glassdoor scraper carries other benefits with it, some of which include:
- No code required: There is no need to be a professional data scraper to collect information from Glassdoor.
- Real-time results: Real-time data is a game changer for businesses that aim to be on top of their game at all times, it means they can stay ahead of trends and immediately apply data to new processes.
- Customizable: With a scraper you have the ability to filter search queries based on the specific data you are looking for, this will save you from analyzing irrelevant data.
Final thoughts
Glassdoor is a platform filled with insights on various companies and a scraper is the ideal tool to get access to all of those data points. The data can be used to assist in HR decisions, competitive analysis, powerful investment decisions, and more.
