It would be fair to say that digital signage, both in concept and in practice, has completely revolutionized the ways in which property marketing can be utilized. Properties can now be showcased in more effective ways than ever before, which improves both sides of the coin in terms of customer experience and employee success. Let’s take a look at some of the ways that kitcast.tv digital signage is transforming the property marketing landscape in a general sense.
- Showcasing Properties
Digital signage is arguably best put to use when displaying property listings, using lots of vibrant images and videos in a really engaging fashion. Real estate agents who use this technology properly will take advantage of high res screens to make their available properties look as appealing as possible.
- Sharing Information
Digital signage can be used to display and share lots of important details about any given property, for example, features of note or nearby amenities. Information about things like virtual tours and upcoming events are also prime for the digital signage treatment.
- Improving Customer Experience
Put simply, modern customers are used to being entertained and engaged by better technology. Digital signage can be used to create a much more memorable experience for a potential property buyer, which in turn will help agencies to stand out from their local competitors.
- Managing Information
The management of information is much better handled with digital signage. Real estate is a sector with a fast paced changing landscape, so the ability to swiftly adjust property prices and take sold properties off boards is crucial.
- Merging The Physical And Digital
Well-placed digital screens can be the magic ingredient to help an agency blend its physical storefront with a more technology focused future vibe. For example, real estate agents can maintain accounts on Instagram that then get displayed outside the office.
- Displaying User Generated Content
Fostering a sense of connection between a real estate agency and their community can be achieved with the help of digital signage. Screen can be used to display such user generated content as positive feedback tweets, customer testimonials, and ‘happy ever after’ home photos.
What Are Some Specific Digital Signage Examples For Real Estate Agents?
- Virtual Property Tours
Not every prospective property buyer is going to be able to attend physical viewings at specified times, as they could clash with pre existing schedules and commitments. In these cases, the ability for high quality digital screens to be able to take buyers on a virtual tour of the property from the comfort of their own home could be invaluable.
- Sharing Dynamic Neighborhood Information
The most successful real estate agencies are the ones that feel as if they are a valuable and immersed member of their local community. Digital signage can be implemented to help foster this sense of community by showcasing relevant neighborhood information on their screens. This could be anything from live travel updates to weather forecasts to public transport info to breaking news and more. Not only does it help the agency feel like an important part of the neighborhood, it also has the effect of attracting attention.
- Live Open House Streams
Digital signage can take things one step further and revolutionize the idea of a property tour. Virtual property tours have already been discussed, but the next level up in this department is a live stream of an open house of a for sale property. This is about as immersive as a potential buyer can get without going to a physical viewing, and as we have already stated, this isn’t always possible for a variety of reasons. Live open house streams are the perfect combination of digital signage with forward thinking sales approaches.
