Real Estate: How to Make Your Listing Stand Out
Many people start searching for their future homes online. They can easily browse thousands of listings on the Internet, but having so many options can be overwhelming and lead to buyer’s fatigue. As a seller, making a favorable first impression is critical because most people rarely have the time to check a listing twice. Everything in your listing, from photos to descriptions, must be impeccable and suggest professionalism and transparency.
How to make your real estate listing more attractive to potential buyers? Read on to learn more.
Invest In Professional Photography
The Internet is largely a visual medium, where photography holds a lot more power than any other form of content. To make your real estate listing stand out from the crowd, you need professional, eye-catching photography that can spark buyers’ interest. Investing in professional photography will allow you to present your property in the best light possible, highlighting all its best features. If you want to go a step further, consider real estate drone photography. It will highlight the size and location of your property, enticing prospective buyers to click on your listing.
Use Popular Keywords in Your Description
To streamline their search process, potential buyers usually use specific keywords to eliminate listings that don’t match their criteria. When writing your listing description and title, include popular keywords that people are likely to search for. In real estate listings, keywords are predominantly about features and amenities. Some examples include: close to public transport/schools, walking distance to schools/shops, high ceilings, panoramic views, waterfront, outdoor kitchen, swimming pool, etc. To make your listing stand out, start your list of keywords by thinking about what features and amenities your target audience is most likely to prioritize in the search for a new home.
Include A Floor Plan
Another effective way to make your listing stand out is to include a floor plan. Potential buyers will be interested to see the exact layout of the property, so they can determine whether the space matches their needs. By including a floor plan, you give prospective buyers an incentive to examine your property more thoroughly. Thus, they’re more likely to remember and revisit your listing.
Trigger the Viewers’ Imagination
People search for a place they can call home, not just a house. To attract the attention of prospective buyers, make sure to appeal to their imagination by using powerful descriptive words in your listing. Consider your property’s best features and hint to viewers that your property can be the ideal home they’re searching for. For example, if your property includes outdoor space, emphasize in your description the possibility of hosting family dinners outdoors. Descriptive words will help your listing stand out amid more generic ones.
When it comes to real estate listings, the battle for buyers’ attention is fierce. If you want to gain more negotiation power and sell a property fast, use the tips above to create an engaging and memorable listing. The more attention your property attracts, the more leeway you have in negotiating the price.