Top 6 Digital Trends for 2020

Technology is evolving at a rapid pace, enabling faster change and progress. Technology-based careers also evolve, and as a professional, you need to be in a continuous learning process to stay current with everything that’s new and trending in the tech world. If you don’t adapt, you may be left behind. So do check out the top digital trends that dominate in 2020:

1.Data Analytics

Data helps businesses better understand their customers, personalize their content, and improve their ad campaigns and bottom lines. Raw data has a lot of potential, but you’ll need data analytics to unlock the power to grow your business. Data analytics is a broad term used in reference to the process of examining data sets to conclude the information they contain. This ultimately helps support decision-making.

Today, many data analytics techniques use systems and software that integrate automation, machine learning, and other capabilities. They all fall under the umbrella term known as “data science” and help professionals understand data from a business point of view. All industries – from the manufacturing companies to the gaming companies – can use data analytics to optimize their performance.

2.Customer Data Platforms

A Customer Data Platform (CDP) is a software used to consolidate and integrate customer data across a variety of touchpoints into a single database. The CDP Institute calls it a “packaged software” that creates a unified customer database accessible to other systems. It was developed because customer data is key to both business and marketing operations.

CDPs are valuable tools that offer marketing professionals relevant insights needed to run campaigns. The software can gain information from both online and offline sources such as websites, apps, and email platforms to offer a complete view of the customer. After retrieving the data, the CDP can help an organization predict the optimal move with a particular client.

3.Digital Security

Our digital footprint grows exponentially each year. We form online identities containing sensitive information that cybercriminals today can steal and use for their own personal gain. Digital security can help protect our online identities. This all-encompassing term includes tools that can secure our identities, assets, and technologies in the online world.

Digital security tools include anti-virus software, firewalls, web services, remote monitoring software, vulnerability scanners, biometrics, and secure personal devices we carry with us every day. Businesses too need to protect themselves against cybersecurity threats. And the larger the business, the more likely it is to experience an attack.

4.Connected Clouds

Many businesses are eager to tap into the connected cloud trend in 2020, and this is due to several different reasons. Arguably the biggest USP of connected clouds is visibility into all data. The cloud connects data streams from all touchpoints such as search, mobile, video, and others into a single pipeline.

Connected clouds can also help businesses go global. Popular ones such as SAP or Salesforce come with multi-lingual support so you can speak your customer’s native language. Furthermore, they are cost-effective to run, and marketers faced with a fixed budget and clear objectives will benefit from the connected clouds that reduce costs to only what’s necessary. It is expected that connected clouds will make even deeper inroads into the business landscape in the years to come.

Artificial Intelligence

Artificial Intelligence (AI) undoubtedly remains a key trend when it comes to picking the technologies that will continue to change the way we live, work, and play. It is a term that refers to the simulation of human intelligence in machines that are programmed to think and act as humans do. Businesses picked up on the benefits of using AI and are slowly investing in this technology so that they can grow to be smarter and more efficient.

Already present in our everyday lives, AI is widely used in commerce when optimizing products, planning inventory, logistics, and more. For example, even audio transcription software such as Audext has made use of AI to ensure fast transcription and provide quality services. Artificial Intelligence is also used to detect fake news and disinformation, transportation, health, farming, public administration, among others. And this is only be beginning.

Internet of Things

The Internet of Things (IoT) has become a hot topic in the tech world, shaping both the industrial and consumer worlds. From smart wearables and smart home automation to smart security options, smart cities, smart healthcare, and smart industries, the IoT is expanding itself to different areas.

More recently, 5G and edge computing technologies have furthered the potential of IoT devices. As a result, IoT market growth is predicted to expand in 202 and beyond. The International Data Corporation (IDC) estimates that in 2025, there will be 41.6 billion connected IoT devices, generating 79.4 zettabytes of data.


While older foundational technologies will continue to be the center of most digital transformation initiatives, these six trends will undoubtedly dominate digital transformation discussions in the following years. As people better leverage technology, we will see numerous other innovations in the future.