Exhibiting projects from nine of its key global markets including Saudi Arabia, Egypt, Syria, Jordan, Morocco, Turkey, Canada, India and Pakistan, for the first time ever, Emaar will present projects of over AED367 billion (US$100 billion) in development value at the premier property expo to be held at the Dubai International Convention Centre from October 6 to 9.
Complementing the company's largest-ever participation in Cityscape Dubai – in terms of the number of countries and projects showcased – Emaar will be introducing the 'Speakers Zone', a special on-stand initiative where senior management representing the company's local, regional and international markets and businesses will address exhibition visitors on their respective developmental strategies. Presentations include community and sustainable development initiatives of the company in addition to in-depth presentations on Burj Dubai and The Dubai Mall.
With its strong development portfolio across 36 key markets internationally, Emaar currently leads the region in terms of international projects. In all its markets, Emaar adopts its integrated neighbourhood development approach of building holistic communities featuring educational institutions, retail outlets, community centres, healthcare centres and hospitality & leisure projects.
At Cityscape, in addition to exhibiting sought-after developments in developed and emerging markets, Emaar is also underscoring its commitment to Dubai as a sustained growth market by highlighting its path-breaking projects in the emirate and the UAE. Alongside, globally renowned projects like Burj Dubai, the world's tallest building, and The Dubai Mall, Emaar also reiterates its growing role in leading regional collaborations, most notably, the 70 million sq ft Asmaran mixed-use community developed by Emaar Bawadi.
Mr Ahmad Al Matrooshi, Managing Director – UAE, Emaar Properties, said: "As the pioneer of master-planned communities in Dubai, Emaar Properties has been at the forefront in shaping the property sector dynamic of the UAE. In less than ten years, Emaar has established itself as the thought-leader in property development, and is today, sharing its expertise with global markets. We are also asserting our strategy of creating integrated communities in all our growth markets."
He added: "Emaar continues to focus on – Dubai – and we have unveiled several pioneering projects in the Emirate. We will continue to explore new growth opportunities through strategic partnerships in line with the Dubai Strategic Plan. The global property market looks forward to Cityscape Dubai, and through our largest ever participation, we are reiterating the strength and positive outlook of this promising growth market."
At Cityscape, Emaar Properties is showcasing a full-spectrum view of Downtown Burj Dubai, Emaar's flagship mega project in Dubai. Downtown Burj Dubai, the 500-acre neighbourhood, features Burj Dubai and The Dubai Mall, one of the world's largest shopping and entertainment destinations. Emaar's recent launches – Warsan Estate and Mushrif Heights, two master-planned communities – will be a further reiteration of the company's commitment to the Dubai market.
Asmaran, the new lifestyle development in Bawadi, developed by Emaar Bawadi will be another highlight of Emaar's participation at Cityscape. Emaar Bawadi has launched the Maysan Towers, a residential tower complex, and the Teema townhomes community within Asmaran to overwhelming investor response.
Mr Issam Galadari, Managing Director, Emaar International – Middle East & North Africa, said: "Emaar's international projects highlight the company's operational ethos of maintaining a balanced portfolio and its emphasis on partnering in the overall socio-economic growth of the countries where it operates. This is achieved by conceptualizing projects that create growth clusters and support domestic economies by contributing to various economic sectors such as hospitality & leisure, shopping malls, tourism, industry and real estate."
He added: "Today, Emaar has one of the largest international portfolios for any developer in the region, and with a development value of over AED367 billion (US$100 billion), we are active participants in the nation-building process of countries from Lebanon to Indonesia. The successful model of creating integrated lifestyle communities in Dubai has gained international acceptance. Through our participation at Cityscape, we are highlighting the true dynamics of Emaar's developments abroad and in the UAE."
Significant international developments highlighted by Emaar at Cityscape include master-planned projects in India, Canada, Saudi Arabia, Syria, Jordan, Turkey, Egypt, Morocco and Pakistan. These markets have already recorded strong sales for Emaar projects. In Saudi Arabia, Emaar has recently unveiled the Emaar Residences at Abraj Al Bait, Makkah, and added new growth clusters to King Abdullah Economic City, the single largest private sector project in the region. Emaar's US subsidiary John Laing Homes and the full-spectrum property services company Hamptons will also be showcased at Cityscape.
Emaar's pavilion can be visited at 7C10 and 7E10 in Hall No 7 at Cityscape. Models of Emaar's path-breaking developments including Downtown Burj Dubai will be on display. Emaar's growth strategies are in line with its Vision 2010 to become of the most valuable companies in the world. Complementing its property development expertise, Emaar has expanded into education, healthcare, hospitality & leisure, shopping malls and financial services.
