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Emaar Misr highlights ‘ready to live in homes’ as lifestyle sponsor of Le Marche exhibition

Emaar's homes have the distinct appeal of being 'ready to live in' and are fully furnished and equipped including air-conditioning, custom kitchen cabinetry, finished doors, flooring and wall treatments. The residences are built to highest international standards and feature superior finishing that greatly complement interior design approaches.

The design and development approach of delivering fully functional, ready to furnish homes thus ensures that customers have the added convenience of needing little or no time to move in to their new Emaar homes. The ready-to-furnish ambience of delivered homes in Emaar communities also means that customers can be part of a full-fledged, ready, streetscaped neighbourhoods where all surrounding construction work has been completed.

Mr Sameh Muhtadi, Chief Executive Officer, Emaar Misr for Development S.A.E, said: "Emaar Misr's participation in Le Marche marks the first time that a premier property developer is the lifestyle sponsor of an interior design exhibition. This underscores Emaar Misr's commitment to develop fully integrated communities that offer all lifestyle amenities and our focus on providing our customers ready to live in homes, and to make their home accessorizing options easier."

He added: "By partnering with Le Marche, we are simply saying that an Emaar home only needs furniture and the personal touch of its owner assisted by Emaar's own interior design team. As the lifestyle sponsor of Egypt's premier furniture and decoration show, we are highlighting that the integrated communities coupled with the world class quality we offer are bringing a new lifestyle experience to the market."

At Le Marche, Emaar Misr will showcase three of its master-planned communities – Uptown Cairo, Marassi and the EGP 5.75 billion Mivida, our newest residential community in New Cairo City. Uptown Cairo and Marassi have opened to strong investor response, and construction work is progressing ahead of schedule.

A sneak preview of Mivida – for the first-time ever – will be one of the highlights at Le Marche. Mivida combines the dynamism of urban lifestyles with the serenity and tranquility of sub-urban living, with modern amenities complementing Santa Barbara style homes set in a full-fledged community.

Situated within the fifth district of New Cairo city, Mivida is in close proximity to the new campus of the American University of Cairo, away from the bustle of city. The 3.8 million sq m development will have about 5,000 luxury homes set in an immaculately laid out master-planned green community featuring several lifestyle amenities.

All homes in Emaar Misr projects are delivered to customers in the final and complete form, and the quality of elegant styling that can provide a total home experience can be explored at the Street of Dreams featuring fully furnished mock-up homes. The Street of Dreams is located at the Emaar Misr sales centre in Al Mukattam.

Commenting on Emaar's projects and plans for Egypt, Mr Muhtadi said: "All our projects are progressing on schedule. Our latest development, Mivida in new Cairo, which will be launched within weeks is a testament that our long-term growth plans for Egypt are solid and are on track."

Emaar Misr is one of the largest foreign direct investors in the country's real estate sector with a development portfolio of EGP 31.67 billion. Emaar's projects are specifically planned to energise the economy by creating growth engines that support employment creation and the growth of ancillary industries. While the design of the projects is undertaken by international architects, the construction has been contracted to leading Egyptian contractors.