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New management company and sales director for Liverpool development

The move illustrates Grosvenor’s decision to revamp the marketing and sales activity as it looks to complete on its remaining 111 apartments. 

Kingston Shaw Residential (KSR) will work exclusively for Grosvenor and their appointment is part of a fresh approach being taken with the building’s marketing. A brand new marketing suite has been designed and implemented and the building’s livery has been refreshed to new vibrant orange and black colours.

Guy Butler, Projects Director at Grosvenor, who developed One Park West, comments:  “The appointment of Kingston Shaw Residential will give our clients an extremely high level of customer service and an enhanced insight into the building, its features and unique location.  For a long time Kingston Shaw has been involved with the design of some of the apartments and their passion for the project shines through.”

Kate Kingston, of Kingston Shaw Residential, adds: “It’s a tough market but apartments such as these in a great location, with a high quality finish and attention to detail will continue to attract buyers.

“For a long time we have been involved in creating the right look and feel at One Park West and have an emotional attachment to the building – it is a unique building in a unique setting with a vibrancy that only comes with living in the heart of a city and we are looking forward to sharing that with potential buyers and continuing our productive relationship with Grosvenor.” 

Grosvenor has also announced that appointment of Mark Edwards as sales director. A graduate of St Andrew’s University, Mark joins from London based law firm Jones Day.  In his new role he will have responsibility for client liaison and managing the sale of the remaining apartments.

Guy Butler, Projects Director at Grosvenor, comments: “It’s great to have Mark on board in this new role.  His appointment will help us advance our continuing programme of sales and reaffirms Grosvenor’s commitment to giving potential buyers exceptional service and the attention they deserve.”

Mark Edwards, Sales Director, comments: “One Park West is a world class building with an excellent range of units still available.  Taking responsibility for the sales operation, including the sale of the remaining 111 apartments, is a really exciting challenge and I can’t wait to get stuck in.”

Described as the jewel in the crown of Liverpool One, Grosvenor’s One Park West, designed by Cesar Pelli in 2008, comprises 326 apartments, offices parking, restaurants and cafes complemented with stunning waterfront, park and city views.