Hot on the heels of Radisson Hotels & Resorts putting their name to two key projects, a five star suite hotel and an all-villa development, Best Western Premier and Hivernage have now signed on the dotted line.
The superior division of Best Western International, the world's largest hotel chain with over 4,000 hotels across 80 countries, Best Western Premier will be rebranding the once-named Sur Mer as 'The Best Western Premier Le Jardin de Fleur' and offer the full backing of its global marketing machine targeting lucrative tourist and corporate markets. The 126 freehold apartments and penthouses with lagoon-style swimming pool, children's club, restaurant and Spa, within striking distance of both championship-standard golf and sweeping Mediterranean coastline, now have certain high occupancy levels and enhanced rental returns, a boon for clients who opt into a minimum nine-year leaseback scheme.
The Bedouin-inspired Villas du Soleil will receive the Midas touch of Marrakech-based five star hotel operator Hivernage and adopt the title 'The Hivernage Resort & Spa Saïdia'. As expected from a member of the elite Great Hotels of the World collection, the 76 villa residences with private pools will become a byword for luxury with Hivernage assuming responsibility for the Moroccan Spa, restaurant and clubhouse complete with indoor swimming pool as well as the day-to-day concierge and housekeeping services.
Andy Welland, Managing Director of Le Jardin de Fleur sales agents GEM Estates comments, "Le Jardin de Fleur has one aim and that is to provide a resort that will make the people of Morocco proud, and the by-product is making investors more-than satisfied with their decision. As part of King Mohammed's goal to attract tourists and boost local employment, each of the 11 Le Jardin de Fleur boutique resorts within Mediterrania Saïdia is bound to be delivered fully fitted and furnished to European standards and maintained immaculately.
Owners are entitled to generous annual usage but whilst they're not in residence these powerful hotel operators work hard to bring in year-round rental income. Compound this with healthy double-digit capital appreciation and the exit strategy enabled by freehold status and it really is an investment no-brainer."