A sales progression company has launched what it describes as the UK’s first franchise model dedicated to the sector, targeting estate agencies and experienced progressors across England and Wales.
Property Progressors, founded by former estate agent Natasha Candeias in 2022, will establish a network of locally based sales progressors operating under franchise agreements. Individual franchisees will manage their own businesses within designated territories using the company’s systems, CRM and training.
Transaction timelines and fall-through rates
The launch addresses ongoing concerns about transaction timelines in the property market. According to Property Progressors, sales typically take more than 100 days to complete across the wider market, with fall-through rates between 30% and 36%.
The company states that some sales progressors currently manage between 150 and 250 cases simultaneously. Property Progressors caps individual caseloads at 60 and reports that transactions handled through its service complete in approximately 78 days on average.
Outsourced model for agencies
The franchise expansion targets estate agencies seeking to outsource sales progression functions. Under the model, agents would work with a dedicated progressor covering their local market rather than employing additional staff directly.
Candeias, who worked in estate agency for 14 years before establishing the business, said local knowledge could help identify potential issues earlier in transactions. “Most delays don’t come out of nowhere,” she said. “A local progressor knows the local search lead times, which freehold houses still need estate management packs and which solicitor to reach out to at the local firm when a transaction is wobbling.”
The franchise model also targets experienced sales progressors seeking to operate their own businesses. Candeias noted that sales progression careers typically reach a ceiling, resulting in the loss of experienced professionals from the sector.
Josh Rayner, non-executive director at Property Progressors, said: “Agents have always needed good progression, and good progressors have always been hard to keep. This model deals with both.”
Current client base
Property Progressors states it already provides sales progression services to two large UK estate agencies by sales volume, though the firms were not named. The franchise expansion comes as the property sector continues to adapt business models amid changing market conditions.
The development follows broader changes in how property services are delivered, with agencies increasingly exploring outsourced solutions for various functions. This approach mirrors trends seen in other areas of the sector, including specialist service provision and operational efficiency measures.
The franchise model represents an attempt to address both the retention of experienced sales progressors and the demand from estate agencies for reliable progression services. Whether the model gains traction will depend on uptake from both franchisees and agency clients across the targeted regions.
