With an expected total of five million Chinese tourists visiting Thailand in 2013 alone, the growing Chinese demand for Thai property is one that Kingdom Property plans to maximize with the hiring of the New York Stock Exchange listed company.
Kingdom Property chief executive officer Nigel Cornick said that he was delighted to be working alongside SouFun in a market that offered a good match for high quality property developments such as Southpoint Pattaya.
‘SouFun have a formidable track record and are very respected in the market and we are pleased to have signed a partnership with them to represent us in China and join our established international team. It is clearly a market that requires a strong local partner and in SouFun I believe we have found a company that provides Chinese buyers with a high level of confidence and we expect the market to continue to perform strongly for us,’ said Cornick.
‘Pattaya represents excellent value as an investment, given the thriving tourism industry and an expanding manufacturing sector on the Eastern Seaboard, offering capital gains on property as well as a healthy rental market, plus a family focused lifestyle option,’ he added.
Thailand's soaring travel sector witnessed almost 15 million overseas arrivals for the period January through June 2013, China alone claiming 18% of the total market. The main buyer nationality in Southpoint Pattaya is Thai, accounting for 65% followed by Chinese, Japanese and Russian buyers. The development is the first in a pipeline of projects in Pattaya currently valued at an estimated THB20 billion.
Southpoint Pattaya is located on a four rai freehold plot, located a short distance south of Bali Hai in Pattaya City, on an elevated site on Pratumnak Hill, offering extensive sea views and within walking distance of the Royal Varuna Yacht Club. Total sales of the twin tower development now stand at over 60% with the entire Suites Tower sold earlier this year to a local Thai investor who will develop the 224 unit building into internationally managed serviced residences.
Located a one hour drive from Bangkok International Airport, unit sizes at Southpoint start from studios of 30 square meters with one bedroom units ranging from 41 square meters to 87square meters and two bedroom units ranging from 61square meters to 97square meters. The condominium includes a dedicated sky deck with an infinity edge lap pool and fitness centre along with a landscaped family zone featuring a children's pool and playground.