Proptech company iamproperty has introduced a new service designed to accelerate property transactions by preparing documentation earlier in the sales process, ahead of anticipated government reforms to homebuying procedures.
The service, called Sale Ready, targets Private Treaty transactions by compiling property information, searches and legal documentation at the listing stage, with conveyancing support from instruction. According to the company, the approach can reduce transaction times by an average of four weeks.
Government reforms drive market changes
The launch follows the government’s recent announcement of plans to require greater upfront information in the homebuying process, including sale packs intended to reduce delays and transaction failures. The proposed reforms aim to address longstanding inefficiencies in the property market, similar to evolving buyer expectations in the housing market.
The service incorporates AI-powered analysis of title registers and local authority search timescales to identify potential delays and estimate time savings on individual transactions. This use of technology reflects broader trends in the sector, as firms increasingly adopt AI tools to improve operational efficiency.
Company background
iamproperty, which has operated for more than 15 years, is known for its Modern Method of Auction platform and movebutler onboarding system. The company produced approximately 20,000 upfront information packs for auction transactions last year.
Ben Ridgway, co-founder at iamproperty, said: “The market has already shown what’s possible when transactions are built around speed and security. We pioneered that with Auction, and it’s completely changed expectations for agents and consumers.”
He added: “Sale Ready closes the expectation gap for consumers by bringing more information upfront. It makes the government’s aims a reality today.”
The service is currently available to the company’s partner estate agents, offering them access to prepared documentation and legal support from the point of listing. The move comes as the property industry awaits further details on the government’s planned reforms to the homebuying process.
