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Public unaware of Build to Rent

Some 59% of the general public have not heard of the term Build to Rent, research from platform Love to Rent has found.

Nearly four in 10 British adults expect that they or their children will be living in rented accommodation in 10 years’ time.

Anne-Marie Brown, founder and chief executive of Love to Rent, said: “Renters are increasingly demanding better quality and more secure tenancies. But one of the biggest barriers to achieving this is that the public simply don’t know they exist.

“As the UK’s first and only online platform specifically developed to showcase Build to Rent developments and properties, Love to Rent can be the catalyst to shake up the rental market, delivering more choice and better quality.”

The polling also reveals that over-65s have the highest awareness and understanding of the term ‘Build to Rent’ at just over 30%, compared to 17% of 18-to-34-year olds.