Rightmove is testing an AI-powered location tool in a small number of areas that will help potential buyers learn more about a home’s surrounding location.
The tool is powered by Google Gemini, an AI-model, and during the trial period sits at the bottom of property listings in locations such as Wrexham, Bath and Aberdeen.
Tarah Lourens, Rightmove’s chief technology and operations officer said: “We’re exploring a number of ways we can help agents and home-movers through AI technology.
“A natural step when looking at a property is to consider the surrounding location and its amenities, such as green spaces, particular schools or good transport links.
“Our hope is that this becomes an additional way for home-hunters to find out the information that they need about an area before sending a lead to an agent.”
Potential buyers will now be able to see AI-generated guides about a property’s access to green spaces, transport links, local restaurants and bars, fitness facilities and schools.
The test is live now and will run for a number of weeks, with Rightmove measuring how home-hunters engage with it in agents’ listings.
