A new property portal has launched in the UK market, claiming to host more available listings than Rightmove through automated indexing of estate agents’ websites.
MyPorta, developed by AI Property Intelligence Ltd, reported 860,242 properties on its platform as of 21 September 2026, compared with 678,002 on Rightmove—a difference of 182,000 listings or 26.9%.
The platform’s inventory model differs from traditional portals by automatically indexing properties advertised on agents’ public websites, rather than relying solely on direct uploads or data feeds. Each property is attributed to the relevant agent, with users directed back to the agent’s own website. Agents can also upload properties directly or connect feeds at no cost.
Regional inventory breakdown
According to MyPorta’s figures, the platform lists 165,732 available properties in London, compared with 86,780 on Rightmove. In England outside London, MyPorta claims 597,391 properties against Rightmove’s 542,556.
The disparity is more pronounced in Scotland, where MyPorta reports 52,359 available properties compared with 20,063 on Rightmove. In Wales, the platform claims 29,860 properties against Rightmove’s 28,500. MyPorta also reports 14,900 properties in Northern Ireland compared with 103 on Rightmove.
MyPorta’s definition of ‘available’ excludes properties marked sold subject to contract, under offer, sale agreed or let agreed. The company said it sourced Rightmove’s England, Scotland and Wales figures from the portal’s public sitemap, then deduplicated properties by ID and applied geographical boundary checks.
MyPorta acknowledges that Rightmove maintains a larger overall searchable inventory when other property statuses are included.
AI-based search functionality
The platform employs conversational search technology that allows users to describe requirements in natural language rather than using standard filters. Users can specify criteria such as journey times, outdoor space, schools or transport links, with properties receiving compatibility scores out of 100 based on stated requirements.
Mal McCallion, CEO of MyPorta, said: ‘People do not care which database their dream home sits in. They care whether they can find it. Estate agents were told they could never leave the old portal model because of inventory. That argument has just disappeared.’
The company states that agents cannot pay to improve compatibility scores or elevate their listings in search results.
Market implications
MyPorta’s launch adds to ongoing scrutiny of the property portal sector, which has faced questions about listing fees and business models. The development follows recent investor activity in Rightmove, as the industry evaluates how artificial intelligence may reshape property search.
The team behind AI Property Intelligence Ltd includes individuals with previous experience at property technology companies including Primelocation and Zoopla.
The platform’s free listing model represents a departure from the subscription-based approach used by established portals. Whether this will prove sustainable or attract significant agent adoption remains to be seen, particularly as AI technology continues to influence various aspects of property transactions.
